I kind of had my A Tribe Called Quest hat on that day. try to bring something a bit more mystical. “I wanted to do something that felt like it was in that vein but that just was a little bit more colorful, and add Rhodes and instruments that are not usually used in that style of music. “One of my assistants really likes trap music,” he said. Pharrell Williams produced the track and told reporters (via OkayPlayer) a month ago that he wanted to explore some new textures on the track.

Video director Colin Tilley, whose credits include clips by Justin Bieber, Chris Brown and Lil Wayne, helmed the video with team of Lamar and Top Dawg Entertainment president Dave Free, the latter two being billed as the Little Homies. Rap-Up reported that the video was shot in Treasure Island, near San Francisco, and that 100 extras had been instructed to “go dumb” for a scene. The best-known track on Kendrick Lamar’s To Pimp a Butterfly, Alright has come to be regarded as a protest anthem, fueled by Lamar’s charged performances of the song at the BET Awards. In late May, Lamar was spotted doing stunts for the video, standing atop a stoplight with wires attached to him. Despite this profound blues message of Black determination by Kendrick Lamar, people found issue with Kendrick Lamar as an artist for the Black Lives Matter movement. Cops carry Kendrick Lamar and his friends in a car, people dance on a police cruiser and the rapper flies in the video for his jazzy, powerful To Pimp a Butterfly track “Alright.” Between lyrics about hating police and the tune’s hook, “We gonna be alright,” Lamar balances atop a lamppost, hovering, before it all ends surreally, like a dream, after a showdown with a policeman. The internal oppressions that our bodies absorb from the traumatic experiences of our lives (my gun might blow) give us the strength to say that we gon’ be alright.

We gonna be alright kendrick lamar